Be Established. Love Life. Live California.
Established California is a California lifestyle website and community where people can come together to share their journey of the pursuit of a Golden State of Mind. We believe no matter where you call home, you should: Be Established. Love Life. Live California.
Fall is in the air and that means our skin is getting drier by the minute. It's time to add a little something extra to your beauty regime without the hassle of spending money on overly expensive products. At home, do-it-yourself au natural remedies are a perfect solutions and turns out that herbs, spices and food can do more than create a tasty dish!
Read MoreEstablished California brings you our Fall/Winter Fashion Editorial "Boomer Canyon". We love these oversized sweaters and jackets. A perfect combination of style and practicality to keep you toasty in these cooler months ahead.
Read MoreI jump off the muni at the Embarcadero Metro Station and with a short walk I can get to the area on the Embarcadero I need to be. Once I reach the foot of Market Street, the magnificent 245- foot tall clock tower on top of a waterfront building, marks I have arrived to one of my favorite destinations, the historic San Francisco Ferry Building.
Read MoreThe presence of October is California’s mark for the Fall season. We are automatically programmed to change out our clothing; not only to wear Fall’s coolest trends but also prepare for the cooler months. Just like our seasonal wardrobe overhaul, we should give our beauty routine a revamp.
Read MoreFall is fashion’s favorite season of trends, and the “it” list of accessories far from disappoint. We’ve pulled the season’s appropriate accessories that prove they do not have break the bank to own.
Read MoreIn California, there is no shortage of folks either hitting the gym, attending yoga class, spinning on bikes, running nature’s trails, or grinding at beach boot camps. Here are five of our favorite functional AND fashionable workout 'dos.
Read MorePHOTOGRAPHY BY JASON FLYNN PHOTOGRAPHY
Fall is starting to set in and now's the time to put those transitional pieces to use. We headed to Rubel Farms.. the perfect backdrop for this Fall inspired fashion shoot. Bring on the leather, lace and boots.
Read MoreWith a fresh perspective of neutral tones, sleek silhouettes and contemporary fabrics, modern minimalism continues to evolve. One of our favorite things about this trend is that you don’t have to spend a lot to get it.
Read MoreImage by Arturo Torres
I first spotted Amour Vert, the San Francisco based brand in a small boutique on Main Street in Half Moon Bay called Crow’s Nest. Obsessed with the chic designs and innovative fabrics, I knew this was a label to commit to memory.
Read MoreThankfully, in California, the summer weather is only half way done giving you plenty of time to strut your sun-kissed glow! However, you've been cooped up in an office and your skin is more white and pasty that the beautiful bronzed tan you promised yourself this season.
Read MorePHOTOGRAPHY BY: JASON FLYNN PHOTOGRAPHY
This end-of-summer Fashion Editorial was inspired by this season's Summer Fashions - and what better way to showcase them than in Los Angeles' very own Downtown artist district.
Photography by: Jason Flynn Photography
Read MoreImage via Sweet Lemon
Ah, summer is here and it is my favorite time to take a break from my usual heavier make-up and bring on the sun-kissed glow (in a healthy SPF type of way, of course)! This tutorial will teach you how to have the perfect bronzed look to carry you through your summer days.
Read MoreImage via Jeanetta Gonzales
Gone are the days of our mother’s fashion rules that everything must perfectly match. Trends of mixing prints, patterns and graphics is here and it is not going anywhere any time soon.
Read MoreImage via Love & Folly
After seeing all the floral headpieces and bohemian looks during the Festival Season this year, we were inspired to brighten up our style – and what better way than to use flowers. This Floral ‘Do Tutorial is perfect when you are feeling a little Boho yourself.
Read MoreImage via Downtown Dreamers
It was a rough week in my wardrobe department. Seasons are changing and in typical Eleni fashion, I have grown tired of what my closet has to offer. On a super tight budget this month (and a NEED for some “new” clothing pieces to punch up my wardrobe) I had this genius plan to hit up the mecca of vintage thrift shopping - Jet Rag’s Sunday Dollar Sale on La Brea in Los Angeles.
Read MoreImage via MAC Cosmetics
From John Galliano to DKNY orange lips graced this season’s runways. Now transitioning into summer, our love for orange cosmetics has only grown. Like biting into a tarte yet sweet orange these cosmetic picks are destined to give you the summer pop you need!
Read MoreIt was early Friday morning, summer was approaching, the sun was out and I couldn’t have been more excited for a three-day weekend! Since I live in Los Angeles, I saw this as a perfect excuse to road trip it up to San Francisco to surprise my parents and spend some time with Bay Area friends.
Read MoreImage via Gal Meets Glam // Photograph by: Em the Gem
Summer wedding season is here and choosing the right look (as a guest) it's actually trickier than one might think! The fear of being that overdressed (or underdressed) guest tends to haunt our minds.
Read MoreImage via iStock.com/Yuri
Summer is here which means us California girl’s are ready to have fun under the sun! Whether it is laying poolside, crashing with the waves or a morning jog.. the importance of protecting our face from the sun should be mandatory. Behold the ultimate guide on our top five face sunscreens for this summer season.
Read MoreImage via Diamond Nails
Finally! Your summer vacation is here! You spent all week running your last minute errands: trips to the mall, finding that perfect bikini, gettting your bags packed – and now you are ready to hit the road!
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