THE TREND: DENIM JACKETS
We're starting something new here over on Established California! We're big fans of style and fashion and you often see us talking about brands we adore. Well, we're more than just talk!
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ALONG THE VENICE BOARDWALK
When the morning light touches the boardwalk in Venice Beach, California - it could feel as if you have the entire place to yourself. A truely rare moment for the always-populated landmark and visitor destination.
Read MoreTHE TREND: COZY CASHMERE LAYERS
Photography by Ashley Williams
When it comes to winter, it’s all about the layers. Wearing cozy knits, long sweaters, and cashmere scarves while sipping on home made cocoa or a hazelnut latte conjures up the perfect vision of winter, doesn’t it?
Read MoreTHE TREND: SKINNY DENIM
California style is an eclectic mix. It's part relaxed bohemian, mixed in with a little edge, combined with colorful, feminine glam. But one thing can be said, there is a definite laid back, yet chic vibe to California style.
Read MoreSPLURGE vs SAVE: Fall Accessories
Fall is fashion’s favorite season of trends, and the “it” list of accessories far from disappoint. We’ve pulled the season’s appropriate accessories that prove they do not have break the bank to own.
Read MoreTHE TREND: LAYER 101
Image via Cheetah is the New Black
So the good news is that technically it’s still summer for two more weeks. In California, we’re oh-so-lucky to have great weather year round. Up here in NorCal, it’s going to cool significantly in the coming weeks and I can’t lie, I’m pretty ready for fall.
Read MoreTHE TREND: MODERN MINIMALISM
With a fresh perspective of neutral tones, sleek silhouettes and contemporary fabrics, modern minimalism continues to evolve. One of our favorite things about this trend is that you don’t have to spend a lot to get it.
Read MoreTHE TREND: PATTERN MASH-UP!
Image via Jeanetta Gonzales
Gone are the days of our mother’s fashion rules that everything must perfectly match. Trends of mixing prints, patterns and graphics is here and it is not going anywhere any time soon.
Read MoreTHE PERFECT WEDDING GUEST OUTFIT FOR ANY LOCATION
Image via Gal Meets Glam // Photograph by: Em the Gem
Summer wedding season is here and choosing the right look (as a guest) it's actually trickier than one might think! The fear of being that overdressed (or underdressed) guest tends to haunt our minds.
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